制定一个战略，非常关键的一步在于如何去分析。

最长说的一个手法自然是SWOT分析，然而除了SWOT之外，还有好多其他的分析手法。

外部环境分析
PEST
-Political Factors
-Economic Factors
-Sociocultuaral Factors
-Technological Factors.

5-Forces
-Threat of new competition
-Threat of substitute products or services
-Bargaining power of customers(buyers)
-Bargaining power of suppliers
-Intensity of competitive rivalry

内部环境分析
Value Chain
-Support Activities
–Firm Infrastructure
–Human Resource Management
–Technology
–Procurement
-Primary Activities
–Inbound Logistics
–Operations
–Outbound Logistics
–Marketing & Sales
–Service
===>Margin

VRIO
-Value: “Is the firm able to exploit an opportunity or neutralize an external threat with the resource/capability?”
-Rarity: “Is control of the resource/capability in the hands of a relative few?”
-Imitability: “Is it difficult to imitate, and will there be significant cost disadvantage to a firm trying to obtain, develop, or duplicate the resource/capability?”
-Organization: “Is the firm organized, ready, and able to exploit the resource/capability?”

综合分析
3C
-Customer
-Competitor
-Company

SWOT
-Strengths
-Weaknesses
-Opportunities
-Threats